The rising Korean wave in India


An on-line dialog on Hallyu in India and the way it will affect post-pandemic journey to South Korea

Hallyu, or the Korean wave, has been round for some time now (for the reason that Nineteen Nineties), however with elevated penetration of the Internet and streaming providers in India, and now the pandemic giving individuals extra time to discover international cultures and content material, it has seen a growth like by no means earlier than.

Join the Korea Tourism Organization India and The Hindu in a web-based dialogue on the rising Korean wave in India — from Ok-Beauty, Ok-Drama and Ok-Pop, to Korean meals and extra — and the way it will affect post-pandemic journey to South Korea.

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Meet the panellists:


Rathi Jafer

Director, InKo Centre

Jafer is on a mission to encourage a vibrant intercultural dialogue between India and Korea. For the final 15 years, she has been heading the Indo-Korean Cultural and Information Centre (InKo) in Chennai, the place company help meaningfully sustains the promotion of arts and tradition between India and Korea. She has curated exhibitions, music live shows, movie festivals, has initiated and offered theatre collaborations, literature residencies, in addition to promoted Korean language programs in partnership with key companions in Korea and India.

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The long-standing Indo-Korean Ceramic Residency is considered one of her many success tales. In 2020, Jafer’s contribution was recognised by Korea’s Ministry of Foreign Affairs, who awarded her a Certificate of Merit for her devoted help to creating Indo-Korean relations. She additionally obtained a quotation by the Prime Minister of Korea for excellent contribution to the event of Hangul by way of analysis and dissemination of the Korean language.

The rising Korean wave in India

Chinmayi Sripada

Singer, voice actor

The playback singer — who rose to fame in 2002 with the music ‘Oru Deivam Thantha Poove’ from the National Award-winning film Kannathil Muthamittal — is steadily regarded up on social media for a very unrelated subject: Ok-Beauty.

Sripada joined the ranks of those that attempt ginseng, snail slime and seaweed of their skincare routine a lot earlier than the Ok-Beauty growth hit. Her YouTube movies and Instagram workshops are very fashionable. And her e-store, Isle of Skin, retails Korean merchandise personally curated by her (which both she or her pals have tried).

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The rising Korean wave in India

Scherezade Shroff

Fashion, magnificence, journey and life-style content material creator

One of the early YouTubers of India, Shroff is understood for her vivacious vitality and her “from the center” content material. With three channels, over 3,00,000 subscribers and 50 million views, the previous mannequin discusses meals, journey, magnificence and something that tickles her inventive buds.

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Over the pandemic, she acquired hooked to Ok-Drama (and spent most nights binge watching innumerable reveals). Today, she has a following on Instagram for her Ok-Drama reels and, on Facebook, her lately launched Sherry’s Ok-Drama Club already has over 7,500 members. Now she’s trying ahead to planning her third journey to Seoul, as soon as journey is again on the playing cards.

The rising Korean wave in India

Vikramjit Roy

Chef and co-founder of A Sirius Hospitality

Currently busy with rising Hello Panda, a delivery-only service that provides gourmand delicacies (which he co-founded within the midst of the pandemic), chef Roy says kimchi fried rice or bokkeumbap is a restaurant favorite, as are spicy Korean rice desserts, tteokbokki. He has a number of ‘Chef of the Year’ wins beneath his belt, together with from Hotelier India and the Delhi Gourmet Club.

With 18 years of expertise and a deep appreciation of Asian delicacies, he has been instrumental within the pre-opening of a number of award-winning eating places, together with Wasabi by Morimoto for Taj Hotels. A visit to Seoul in 2019, the place he sampled every thing from the ever-present kimchi and bibimbap to temple meals on the acclaimed Gosang restaurant, has made him a fan of the delicacies.

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The rising Korean wave in India

Young-Geul Choi

Director, Korea Tourism Organization India

Young-Geul Choi began his time period in India in November 2019 and has been accountable for all of the improvements KTO has introduced in through the pandemic journey lockdown to maintain their prospects engaged and the curiosity in South Korea alive. Previously he was extensively concerned in tourism infrastructure initiatives. Under his management, KTO is focussing on digital and influencer advertising and laying the foundations for a submit pandemic journey growth in 2022.

The rising Korean wave in India

Sandeep Dutta

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Marketing Manager, Korea Tourism Organization India

Dutta is a journey business skilled with over 14 years of diversified expertise in operations, gross sales and advertising, particularly International Destination Marketing. He has been related to KTO because the Marketing Manager for India and neighboring nations since 2014. Dutta enjoys travelling, be it for work or pleasure, and shares a eager curiosity in topics of worldwide geo-politics and know-how.

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