A social commerce digital platform, Sure!poho has over 200 artisans and the social platform has over 1.50 lakh clients from North America, Europe, West Asia, Australia and South Africa.
The handloom and handicrafts trade, the second largest sector after agriculture when it comes to offering employment, engages about 10-20 crore artisans.
In keeping with trade estimates, the dimensions of the sector is claimed to be wherever between ₹15,000-25,000 crore. Nonetheless, it falls beneath the class of casual sector for which there isn’t a tangible information out there.
In 2015, when Visakhapatnam-based Raghuram Kuchibhatla toured the distant pockets of South India, he realised the problems plaguing the handloom sector: poor wages, out of date know-how, poor infrastructure and an enormous disconnect between artisans and in the present day’s consumers.
It was to handle this drawback that Raghuram based Sure!poho in 2017, together with Meenakshi Dubey, to straight join weavers with consumers, leveraging on know-how.
A social commerce digital platform, Sure!poho’s major goal is to enhance the livelihood and socio-economic circumstances of artisans by facilitating engagement between clients and artisans by means of the usage of know-how.
“The one manner to enhance livelihood is by working on the grassroots degree. Sure!poho’s companion relationship crew spends months dwelling within the artisans’ villages in offering coaching and bringing artisans onboard, says Raghuram.
He provides, “We additionally present analytics on buyer’s altering style and preferences in order that they’ll cater to the present demand.”
As soon as artisans are onboard, Sure!poho ensures that stock is managed, orders are catered to in a well timed method and funds are processed.
When an order is acquired, the weavers are notified by means of operational hubs positioned near their villages. As soon as the saree is prepared, an agent is shipped to examine the product earlier than it’s shipped. “On Sure!poho platform, the consumers even have the choice of nearly making an attempt on the saree and sharing the expertise by means of our social community, thereby remodeling the bodily purchasing expertise on-line,” says Raghuram.
Sure!Poho affords its know-how platform for all artisans to show their merchandise and title their very own worth; interact with clients straight. As a part of product coaching, the startup’s companion relationship crew helps installs the app and practice the artisans on find out how to use the app. Elaborating on the best way know-how is built-in within the functioning of Sure!poho, Raghuram says: “We work with built-in patented know-how instruments equivalent to TryMe – which is a digital tryout for purchasers to try to share merchandise; CreateMyDesign- a manner for purchasers to create their merchandise based mostly on their style and desire; Chat with Weaver- that creates direct engagement between like-minded folks and artisan neighborhood. Our platform is a language sensitive-based simple to make use of app for artisans to add and handle their digital stock, observe and course of orders, handle and look at funds and notifications.”
The startup started its journey with the handloom clusters of Telangana and Andhra Pradesh and expanded throughout the Northeast, North, West and Northwest of India. At the moment, Sure!poho has over 200 artisans and the social platform has over 1.50 lakh clients from North America, Europe, West Asia, Australia and South Africa.
Since inception Sure!poho has been rising over 80% 12 months on 12 months. “Our plan is to have 2,500 artisans by the tip of 2021. Within the subsequent two to a few years, we plan to develop into different verticals and enterprise into North America, Europe, and African markets. As well as, our plan is to construct an expertise centre offering clients the flexibility to not solely create their very own merchandise but additionally have it available instantaneously,” provides Raghuram.