Unode50 is making ready for retail growth by opening a brand new retailer in Plaza Carolina on Wednesday. The opening is an element of a bigger growth plan to open extra shops within the US and Puerto Rico markets, as high-end jewelery manufacturers wish to new progress methods after the pandemic.
Indeed, Unode50 is creating a whirlwind for Covid-19. Its US business filled Chapter 11 in New York’s bankruptcy court last August and is still trying to emerge, but in an expansion plan, a Madrid-born jewelery brand is turning a new leaf.
Founded in 1996 by designer Jose Asley, the jewelery brand now operates more than 150 stores in prominent cities in Europe, Asia and the United States. In the United States, we operate 20 of these stores and plan to open 9 new retail stores by the end of the year, for a total of 29 stores.
Notable opening includes the Soho Flagship with an art gallery in December this year. The 1,625-square-foot store is located in the heart of Soho, and both the store space and the gallery space are adorned with the art of Hosea Zley, the brand’s creative director and president.
Recently, the brand has also opened its first travel-themed store in Salt Lake City. When Hudson group, We plan to open not less than 25 journey retail shops all through the US market. Along with its retail enterprise, the model additionally focuses on updating its multi-brand channel wholesale community and house. The worldwide mission contains the renewal of greater than 2500 gross sales places of work.
From chapter to navigating the newest retail trade to launching growth plans, we talked to CEO Jason McNary concerning the model’s path after the pandemic.
How has the Covid-19 pandemic affected retailers?
All through the evening, the Covid-19 pandemic affected our complete enterprise. On March sixteenth, the blockade started, and the next day, it introduced that each one retail shops in the USA and Canada can be quickly closed. It was a problem I had by no means confronted earlier than, however it has emerged extra powerfully than ever earlier than.
What about your retail enterprise now that the economic system is reopening?
We now have regained about 90% of gross sales in comparison with 2019. We’re assured concerning the second half of 2021 as a result of we’re watching all channels. Merely put, our focus is on increasing our attain to new prospects.
When did you propose to open extra shops in the USA and Puerto Rico?
We now have been planning and analyzing the perfect markets for Unode50 growth in the USA and Puerto Rico for the previous few years. We wished to ensure we understood the potential and potential of every market and selected a spot that might serve the model, in addition to the model’s place as a premium participant on this class, in addition to on the enterprise stage.
Why are you making an attempt to increase in these areas?
These areas make sense for our progress plan as we discover that now we have a great buyer base and follow-up. We concentrate on investing in areas the place we will proceed to develop and bringing the Unode 50 nearer to our model and inventive path lovers.
Are there any particular areas within the US and Puerto Rico that you’re specializing in increasing?
In the USA, we concentrate on Florida, New York, and Texas, whereas in Puerto Rico we concentrate on Carolina, Bayamon, and Hatillo, defending our current fleets in San Juan and Ponce.
Inform us extra concerning the opening of the primary Journey Retail Retailer.
This can be a massive milestone for Unode50 and an enormous a part of our technique. Over the following two years, we plan to have not less than 25 journey retailers throughout the US market with the intention of reproducing this method in each Latin America and South America.
In addition to retail, what does Unode50 do to take care of buyer relevance?
From a product perspective, we constantly evolve our collections and have fun their individuality. Asserting the pierced earrings assortment. That is an earring capsule that includes a core Unode50 design that reaches a brand new shopper target market. We can even launch a group of constellations, a brand new personalised assortment and a group of necklaces excellent for layering.
As well as, we’re altering the platform of our web site. It’s not about redesigning, it’s about relocating your complete web site and digital presence for fulfillment within the coming years.
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