Google handles around 3.5 billion searches every day. Whoa! Now that’s a whopping number!
You are clearly missing out on exposure if you aren’t using search engines to promote your business. But exposure isn’t the only thing that comes with SEM marketing.
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Let’s cut to the chase and understand the best ways to incorporate SEM marketing into your business plan.
What is Search Engine Marketing?
Have you seen the ads appearing on the top of the result pages? That is search engine marketing. SEM marketing means using the results from search engines to promote your website. This is done with paid ads on search engine result pages.
Why use Search Engine Marketing?
Increases Brand Awareness
Looking to cut through the noise of high competition? Then SEM is your best bet. Whether a URL link or a headline, SEM can leave a lasting impression on your audience. This way, SEM increases brand awareness by placing your business on the top of search engine result pages.
Reach Clients Instantly
While SEO takes time to create visibility, SEM places your ad in front of potential customers as soon as they search for you. This makes SEM an effective short-term strategy to reach your clients instantly by creating visibility for your product, services, or brand.
Target Ads Based on Location
Another major reason to incorporate SEM into your business plan is that it allows you to set up ads to target people in the proximity of your business. So, what does this help you? Target ads help you filter out people who are too far from your location. Since the local audience is eager to find businesses in their area, target-based ads can be really helpful.
Target the Right Audience
SEM marketing is a great way for your business to reach a specific audience based on search intentions. This way, you can reach customers searching for keywords related to your products or services.
Pro Tip – You can create highly optimized ads by choosing the right keywords for which your ads will be triggered.
Pay Only for Clicks
Once you create your paid search ads, your ads will appear on the top of search engine result pages for free. So, you get free exposure for your brand on search engines while getting charged only when a user clicks on your ad.
Measure Performance
With all the hard work you put into setting up an ad campaign, we are sure you may also want to measure its performance.
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There’s good news.
Google Ads provides in-depth data on your best-performing ads in terms of clicks, impressions, top-performing keywords, and click-through rate. Depending on your ad campaign goals, you can monitor the performance and understand what you need to optimize to improve the performance of your ad campaigns in the future.
Bottom Line – Do You Need SEM?
It’s evident. SEM brings several advantages to your business. But it’s important to have someone in charge who knows what they’re doing. So, where can you find this expert?
If you are looking for an SEM expert in India, look no further than AdLift. It is a full-service digital marketing agency. AdLift incorporates SEM as well as other strategies into your business to increase its exposure and customer base.
Don’t just take our word for it. Contact the experts at AdLift today and grow your business by placing ads strategically.
