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WSJ News Exclusive | MyPillow to Pull Ads From Fox News in Disagreement With Network

The chief government of MyPillow Inc., considered one of Fox Information’s huge advertisers, mentioned he’s pulling his advertisements from the community after a disagreement over a proposed industrial.

Mike Lindell mentioned he made the choice after Fox Information declined to run a industrial linked to his efforts to advertise his claims of widespread fraud within the 2020 presidential election. Safety and election officers have mentioned there is no such thing as a proof of widespread election fraud.

“It’s unlucky Mr. Lindell has chosen to pause his industrial time on FOX Information given the extent of success he’s skilled in constructing his model via promoting on the primary cable information community,” Fox Information mentioned in a press release.

Fox didn’t say whether or not it blocked the advert.

Mr. Lindell mentioned he wished to cancel the advertisements as quickly as potential and that he had instructed his advert purchaser to tell Fox Information.

Mr. Lindell mentioned he had requested the community to air a industrial selling a cyber symposium, which he’s scheduled to stay stream subsequent month. Mr. Lindell mentioned the industrial wouldn’t particularly point out claims of election fraud. However he has mentioned the symposium will show the 2020 election was stolen from then-President

Donald Trump

via manipulation of election machines.

Fox Information mother or father

Fox Corp.

FOX -0.24%

and Wall Avenue Journal mother or father firm

News Corp

share widespread possession.

MyPillow is amongst Fox Information’s main advertisers, alongside complement firm Stability of Nature and weight-loss merchandise supplier Nutrisystem, in line with promoting analytics agency iSpot.television.

MyPillow spent virtually $50 million on Fox Information final 12 months and thus far this 12 months has shelled out about $19 million for advert time on the community, Mr. Lindell mentioned.

Because the 2020 election, Mr. Lindell has emerged as one of the outstanding proponents of unproven theories that the election was stolen from Mr. Trump via widespread fraud. Voting-machine maker Dominion Voting Methods sued Mr. Lindell and MyPillow in February for defamation, seeking more than $1.3 billion in damages. He has countersued.

Fox News has been sued by voting-machine firms Smartmatic USA Corp. and Dominion Voting Systems, which allege the community’s hosts and friends made defamatory on-air feedback concerning the firms’ merchandise. Fox Information has moved to dismiss each lawsuits, saying its protection of claims about election fraud was newsworthy and guarded by the First Modification.

Mr. Lindell mentioned he’s being silenced over his election claims. He beforehand has mentioned that various retailers have stopped promoting his pillow firm’s merchandise since he started selling the election-fraud claims. Some retailers have mentioned that they dropped the merchandise due to poor gross sales, not politics.

Write to Alexa Corse at [email protected] and Benjamin Mullin at [email protected]

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