- Xiaomi has confirmed that it’s sunsetting the Xiaomi “Mi” branding.
- As an alternative, it should simply use “Xiaomi” for its naming scheme. This implies we should always see a “Xiaomi 12” as an alternative of “Xiaomi Mi 12.”
- The corporate already dropped Mi from numerous its merchandise in China, so that is prone to do with model synergy.
Only a few weeks in the past, Xiaomi launched a brand new Combine smartphone: the Xiaomi Mix 4. This was attention-grabbing information as a result of the same old “Mi” branding didn’t seem. Now, in line with an announcement issued to XDA-Developers, this would be the future going ahead.
Assuming Xiaomi sticks to this new construction for the long run, this implies we gained’t see the anticipated Xiaomi Mi 12 launch later this yr (or in early 2022). As an alternative, we’ll see a Xiaomi 12 (together with a number of riffs on that title for various associated merchandise).
See additionally: Here’s how much faith you have in Xiaomi staying ahead of Samsung
This represents an enormous shift, as the corporate has used Mi since its very first smartphone, the Mi 1. The branding additionally carried to non-smartphone merchandise, together with tablets, wearables, laptops, and extra.
To be clear, Xiaomi will not be altering something about current merchandise. The Mi 11 smartphone, for instance, will proceed to be the Mi 11. This alteration solely applies to approaching merchandise.
In line with XDA, Xiaomi already has a number of merchandise in its native China that lack a Mi branding. It’s doubtless this alteration for its world merchandise is to convey some model synergy internationally.
Lei Jun, the co-founder of Xiaomi, as soon as commented that “Mi” stands for 2 issues: “Cellular web” and “Mission not possible.” The previous refers back to the firm’s product focus whereas the latter refers back to the firm’s ambitions.